SNOT SPOT ADDS ANOTHER MARKET
Wearable, Washable, Fleece Nose Wiper Now Available for Cyclists

Vail, Colorado – January 15, 2007 – Following on the heals of its successful Glove Spot™, Mitten Spot™, and Hand Spot™, Vail-based company Snot Spot® is introducing the Bike Spot™ at the Outdoor Retailer Winter Market, January 26-30, 2007 in Salt Lake City. The Bike Spot design has been adapted to meet the needs of cold-weather and allergy-ridden cyclists while still providing the same soft, non-chafing way to take care of those pesky drips that made the original Snot Spot so successful.

“Our customers love the original product for skiers and snowboarders, and they have also responded very well to the version we introduced last season for joggers and hikers,” said Monica Martin, president of Snot Spot and CEO of its parent company, When I Grow Up, Inc. “What we heard over and over again, however, was that many people wanted a Snot Spot to wear on their bike. We knew the original product needed some adjustments for this new market so we’ve made some key changes to make it right.”

The Bike Spot features the slimmest, most streamlined design of any of the Snot Spot styles. By using a different material and manufacturing process, the Bike Spot minimizes the bulk of the fleece fabric. In addition, the new design moves a critical seam in the finger to avoid any possible interference with the rider’s grip on the bicycle’s handlebars.

“Just like skiers, snowboarders, hikers, and joggers, cyclists want gear that meets the needs of their particular sport,” continued Martin. “For cycling – especially for those who are into long-distance rides or everyday commuting – it’s very important to have a very close-fitting design, and it’s even more important not to introduce any pressure points that could be a source of pain late in the ride. The Bike Spot will serve these customers very well.”

The Snot Spot Bike Spot will be available for order by retailers beginning at the Outdoor Retailer Winter Market in Salt Lake City January 26-30, 2007, and will be available for purchase online directly from Snot Spot beginning February 1, 2007, at https://www.snotspotvail.com/spotstore. The product, which retails for $9.95, is available in a single “one-size-fits-most” version and will be sold in black only.

About When I Grow Up, Inc.
Founded in 2005 by Monica Martin in Vail, Colorado, When I Grow Up was created as a means to market a variety of different environmentally friendly product ideas which could be used to generate revenue for donations to charitable organizations. Snot Spot is a division of When I Grow Up, Inc. For more information, visit www.snotspotgear.com.